Cadbury. “At it.”
Today Cadbury, once a fine establishment, is making Wispa Gold, Double Decker and Boost bars smaller to ‘tackle obesity’.
Louise Stigant, the UK managing director at Mondelēz International (which owns Cadbury), said, “We recognise we must play our part in tackling obesity and are committed to doing so without compromising on consumer choice.
“A focus on portion control is recognised as one of the most effective ways of helping people balance their calorie intake.”
As it stands, the prices of bars reduced in size will not be changed.
So much promise, for so little.
Ring any bells friend?